What certifications does the TEMU platform require?

TEMU is a cross-border e-commerce platform launched by Pinduoduo, officially going live on September 1, 2022. Targeting the North American market, TEMU emphasizes cost-effectiveness and covers a wide range of categories including clothing, accessories, footwear, 3C electronics, home goods, beauty & personal care, children's toys, and sports & outdoor products. TEMU's performance in 2024 is expected to continue strong growth. According to Goldman Sachs' forecast, TEMU's global GMV in 2024 is expected to reach $45 billion, significantly higher than the widely anticipated $32 billion. This indicates TEMU's increasing competitiveness in the global e-commerce market and the potential for expanding its market share.

The growth and strength of a cross-border platform also rely on its compliance with local regulations, such as taxation, certifications, and laws. What certifications are required to list products on TEMU?

1. TEMU European Site:

CE Certification: Mandatory for products entering the European Economic Area (EEA). CE certification is a passport for manufacturers to open and enter the European market, representing conformity with European Union (EU) regulations.

RoHS Certification: Restriction of Hazardous Substances Directive, part of CE certification focusing on environmental protection.

UKCA Certification: Mandatory for products entering the UK market post-Brexit, similar in importance to CE certification.

RSL Report: Restriction of Substances List testing to ensure compliance with evolving regulations.

Additionally, there are requirements for European Authorized Representative (EAR) and UK Authorized Representative (UKAR) for compliance representation within the EEA and UK markets respectively, as well as Extended Producer Responsibility (EPR) registration.

2. TEMU North American Site:

FCC Certification (USA): Ensures compliance with Federal Communications Commission regulations for radio frequency devices.

ISED Certification (Canada): Formerly ICES certification, mandatory for wireless products in Canada.

UL Report: Safety certification in the USA, highly recognized despite being non-mandatory.

CSA Report: Safety certification for Canada, also non-mandatory.

3. Built-in Battery Products Certification Requirements:

Battery Certification compliant with standards like IEC/EN62133 or UL2054/UL1642, including temperature testing reports.

4. RSL Qualifications for TEMU:

Compliance with Reach Annex XVII requirements, including specific tests like RSL-Phthalate, RSL-SCCP, and RSL-Lead/Cadmium reports to ensure product safety.

These certifications are crucial for ensuring product legality, safety, and market entry on TEMU's cross-border platforms."

This translation provides an overview of the certifications required by TEMU, tailored for both European and North American markets, as well as specific requirements for products with built-in batteries and compliance with substance restrictions.