Toy Product Certification CE-EN71 CPC Amazon

According to regulations in the EU and the US, baby and children’s products must have corresponding qualifications. In the US, children's product certification is CPC, and in the EU, toys are CE-Toy certified. Additionally, it is necessary to ensure that labels are attached to the packaging.

As a popular category, children's products are strictly regulated by laws and regulations in various countries. If the product has potential compliance issues, it may face risks such as recalls, random inspections, removal from shelves, or even market penalties. To ensure the safety and compliance of children's products, platforms like Amazon, TEMU, etc., have strict product quality inspection standards for products sold in the US and European markets.

When listing children’s toy products on major e-commerce platforms, obtaining complianCE certification is a key step in ensuring the product’s legal sale. So, what are the specific certification requirements for children's toys on these foreign trade platforms?

Toy Product EU CE Certification

Common products include: electric toys, rattles, pacifiers, children’s clothing, strollers, cribs, fences, baby carriers, safety seats, bicycle helmets, and other children’s products.

I. EU CE Certification Introduction

In the EU market, the “CE” mark is a mandatory certification mark. Whether the product is produced by an EU company or from another country, it must display the “CE” mark to freely circulate in the EU market. For toys, CE certification must comply with Toy Directive 2009/48/EC and EN71 series standards, which include the following three parts:

1. EN71-1: Mechanical and physical performance tests to ensure toys do not cause physical harm to children.

2. EN71-2: Flammability tests to ensure the toy’s materials meet safety requirements.

3. EN71-3: Harmful substances chemical tests to ensure the toy does not contain hazardous chemicals.

In addition, if the toy is an electric toy, it must also meet the EN62115 standard to ensure electrical safety.

At the same time, all products requiring CE or ukca certification must provide the information of the EU Authorized Representative (EU Rep) or UK Authorized Representative (UK Rep). This information must be clearly and permanently printed on the product to ensure compliance with relevant regulations.

Toy Product US CPC Certification

Amazon requires CPC certification for products targeting children under the age of 12, such as toys, cradles, children’s clothing, etc.

II. US CPC Certification Introduction

In the US market, children's toys must provide a Children's Product Certificate (CPC) to comply with the US Consumer Product Safety Improvement Act (CPSIA). The CPC certificate must be based on the test results from a third-party laboratory accredited by the US Consumer Product Safety Commission (CPSC) to ensure the product meets the relevant safety standards.

From the moment of listing, the CPC certification must be uploaded, and the platform will increase random checks of CPC certification qualifications. A “Children's Product Certificate” must also be attached to prove the product’s compliance.

Additionally, in the US market, besides meeting the regulatory testing required for CPC, products intended for children under 12 years old must also meet the requirements for tracking labels. Tracking labels need to clearly indicate the product’s manufacturing information for traceability, ensuring its safety and compliance. Regulatory requirements mandate that packaging and products must have a tracking label (unless exempt). Children's products without a tracking label may face confiscation risks if checked by customs.

Toy Product Label Content Compliance

On the TEMU platform, sellers must strictly comply with product packaging and label regulations. Sellers are required to affix labels to product packaging and upload a photo of the label to the platform’s compliance center.

Regarding the definition of children's toys, TEMU platform specifies that any product designed or explicitly intended for children under 14 years old is considered a children's toy (including but not limited to figurine toys, cartoon ornaments, etc.). If the target selling location has specific age requirements for children, the rules of the target selling location shall prevail.

1. Required Information (Must-have):

(1) Product name/model

(2) Manufacturer name

(3) Manufacturer address

(4) Country of origin information (e.g., Made in China)

(5) Production date/batch number

(6) Age marking

(7) Warning instructions (e.g., small parts warning, marble warning, small ball warning, plastic bag suffocation, etc.)

(8) CE Marking and other required labels for the target sales location

(9) Contact information of the foreign representative (EU Rep/UK Rep): company name, address

Note: For electronic toys, applicable laws and regulations regarding electronic products must also be met.

2. Non-electrical Children’s Toys (Examples)

3. Electrical Children’s Toys (Examples)

Toy Product Warning Information

In addition to the industry-standard barcode and full English washing label, there must be warning language labels in 10 languages. Products that do not meet the qualification requirements will be rejected by the warehouse and must be relabeled according to requirements before shipment.

On plastic packaging, it is mandatory to clearly mark the applicable age range for the toy and any necessary warning information, such as choking hazard warnings.

This information must be expressed in the official language of the target sales country, and the choking hazard warning should be placed on the main visible surface of the packaging, as follows:

US: (1) Includes a warning symbol (equilateral triangle with an exclamation mark, the height of the triangle should be at least the same as the height of the text) and a text word (e.g., “Caution” or “Warning,” with font height ≥ 1/8 inch, approximately 3.2mm) and a danger description text (font height ≥ 1/16 inch, approximately 1.6mm).

(2) Toys with small parts that present a choking hazard should display the warning text on the main visible surface of the product, and the font size should be adjusted according to the area of the packaging.

EU: Expressed in the official language of the target sales country, consisting of a warning word (Warning or Warnings) and a danger description sentence.

US Toy Warning Text Examples:

Example 1: Warning for toys with small parts that pose a choking risk and are not suitable for children under 3 years old:

Example 2: Warning for toys containing button batteries, alerting about the risks of button batteries:

EU:

1. Toys unsuitable for children under 36 months—due to function, size, features, or other compelling reasons (Warning: Not suitable for children under 36 months/3 years old)

2. Active toys/playground equipment (Warning: For household use only.)

3. Functional toys (Warning: To be used under direct adult supervision.)

4. Chemical toys (Warning: Not suitable for children under (*) years. To be used under adult supervision.)

Note: The minimum applicable age should be filled in within parentheses.

5. Children’s roller skates, inline skates, skateboards, scooters, and bicycles (Warning: Protective equipment should be worn. Not for use in traffic.)

6. Toys suitable for use in water (Warning: To be used only when children can stand in the water and under adult supervision.)

7. Toys in food (Warning: Contains a toy. Adult supervision is recommended.)

8. Toys mimicking protective face masks and helmets (Warning: This toy does not provide protection.)

9. Toys suspended above cribs, playpens, or strollers by ropes, elastic bands, or straps (Warning: To avoid entanglement, remove the toy once the child begins to attempt to stand up on hands and knees.)

10. Scented board games, cosmetic kits, and taste games (Warning: Contains fragrances that may cause allergies.)

According to US toy standards, choking hazard warnings in English are required, and other languages must be supported by professional translation.

According to US toy standards, other common toy warning texts are required in English, and other languages need professional translation support:

Sellers must create labels as per platform requirements, ensuring the labels meet the regulations, and only after passing system inspection can the products be shipped.

In conclusion, TEMU platform’s control over children’s toys policies will become increasingly strict, and its compliance requirements cover many aspects, including material safety, packaging integrity, warning information, certification marks, and label management.

Therefore, sellers must strictly comply with relevant regulations, ensure proper product titles, images, and categories, and ensure that qualification documents are uploaded accurately and completely. Pay attention to every compliance detail to ensure product compliance.