TEMU Product Compliance Guide

Recently, many TEMU sellers have encountered qualification re-examinations and category adjustments triggering qualification reviews, resulting in a large number of product links being suddenly taken down. Some sellers even had their accounts frozen with $16,000, with the official reason being falsification of UN38.3 (battery transportation certification).

A sweeping crackdown on qualification fraud and compliance inspections is taking over the platform, especially for battery-powered products and toys, where qualification requirements have become stricter and compliance challenges have sharply increased. At the same time, the platform has further strengthened its random inspections of related products, such as body markings and declarations of conformity for CE-certified products. Therefore, sellers are strongly advised to conduct self-inspections to avoid disruptions to their store operations.

Strengthened Qualification Inspections – Self-Check and Rectify Immediately

Previously, TEMU had issued a notice stating that some sellers' test reports had issues such as missing test locations, materials, or colors. These reports would be rejected, and sellers were required to provide complete and compliant test reports to prove product compliance.

In other words, TEMU has now made chemical test inspections part of its routine audits. Sellers must pay special attention to new regulations coming into effect in March 2025, such as multilingual instruction manuals and full-model testing, to avoid product takedowns and hefty fines.

Recent regulatory actions have targeted toys and battery-powered products as major risk areas, while semi-managed sellers have faced qualification reviews and category adjustments, triggering large-scale compliance inspections.

It is reported that most toy products on the market have relied on sample testing (testing 1 out of every 7-8 products) to reduce compliance costs. However, TEMU may now implement full-point testing, meaning sellers must provide complete test reports for every part, material, and color, significantly increasing compliance costs.

How Should Sellers Respond?

Submit a Rectification Request:

Modify the category suggested by the system, and the system will automatically enter the improvement process. Sellers are advised to regularly update test reports to stay compliant with regulatory updates. Additionally, sellers should pre-screen product qualifications through the TEMU Compliance Center before listing new products to avoid miscategorization and potential product takedowns.

Countdown to CE Body Marking Information Control

Recently, TEMU issued a new compliance notice stating that all CE-certified products (covering electronics, toys, machinery, and 23 other categories) must have permanent markings of the manufacturer's name and address on the product body.

The platform will gradually conduct random inspections of CE product manufacturer information, and violators will have their products removed in batches. Products lacking the required information, containing false information, or not meeting information requirements will not be eligible for sale in the EU.

Starting March 23, the platform will strictly control warehouse quality inspections for electronic products and products within CE regulatory scope (including electronic component products or any products subject to CE certification, such as CE-toy). Sellers must complete product rectifications as soon as possible.

Sellers must mark products using methods such as laser engraving, UV printing, injection molding, silk-screen printing, or heat transfer printing. The markings must be clear, indelible, and able to withstand wiping and abrasion tests.

For low-cost products or manufacturers without direct body printing capabilities, labels such as PVC stickers, aluminum foil stickers, and waterproof stickers can be used instead. However, these must be waterproof, non-detachable, and meet compliance standards.

Therefore, for best-selling and upcoming new products, sellers are advised to take precautionary measures and pre-apply traceable elements such as production batch numbers, model numbers, or serial numbers onto the product body.

Important Considerations for Qualification Information Rectification

In line with the latest EU requirements, TEMU mandates that sellers in categories such as electronics, machinery, toys, personal protective equipment, and medical devices ensure their products possess the latest EU Declaration of Conformity (EU DOC):

- Multi-attribute products must cover all applicable directives (e.g., a product that is both an electronic device and contains a battery must comply with both CE and battery directives).

- EU DOCs that are not updated by April 20 will be rejected, and affected products may be delisted.

- In addition to EU DOC updates, cosmetic products also require qualification information rectification and re-uploading.

TEMU requires all qualifications related to CPNP (EU Cosmetic Product Notification), SCPN (UK Cosmetic Product Notification), MSDS (Material Safety Data Sheet for Cosmetics), FDA, and CN to be rectified. Non-compliant submissions must be resubmitted. Update guidelines are as follows:

1. The EU representative (EU REP) information on the CPNP certificate must match the product's actual label (name, address, and email must be identical).

2. The CPNP certificate's validity period must be later than the audit date.

3. The product status in CPNP and SCPN qualifications must not be "blank" or "other."

4. The product images in CPNP, SCPN, MSDS, FDA, and CN certificates must match the SKU product.

5. The shade or fragrance of the product images in CPNP, SCPN, MSDS, FDA, and CN certificates must be consistent with the SKU product.

Important Reminder: Any discrepancies between qualification documents and product information will result in audit failure. Sellers should compare their backend notifications and prioritize rectifications for best-selling products.

Additionally, TEMU requires CPC certificates to include updated US representative (US REP) information. Starting in April, products with historical CPC certificates lacking updated US REP details may be removed from the US site.

Sellers can check compliance center qualification uploads for CPC-flagged products and update them accordingly. They can also filter their product list for CPC-qualified SKUs with stock and prioritize updates. The CPC certificate must contain the US REP’s English name, address, and phone number to be recognized by the system.

Although TEMU's recent compliance crackdown has caused short-term pain such as fund freezes, product link removals, and account bans, it has also become a turning point for the industry—only sellers who quickly adapt to compliance requirements and closely align with platform rules will be able to survive this screening process.

In conclusion, as TEMU tightens its compliance requirements and audits become more rigorous, sellers must ensure their products meet all compliance standards. Cross-border seller consultants can assist with CPC Certification, FDA certification, CE certification, and other regulatory compliance testing. Feel free to inquire for assistance.