GPSR Regulations UK

The European General Product Safety Regulations (GPSR) will be mandatory from December 13, 2024 (local time), affecting most sellers on European marketplaces.

As a seller, what compliance requirements do you need to meet? Don’t worry, I’ve compiled an introduction to the regulations and compliance guidelines for you. You can refer to the corresponding sections in this article for the relevant content. Stay compliant and worry-free!

Part 1: What is the General Product Safety Regulation (GPSR)?

Part 2: Which sellers will be affected by the GPSR?

Part 3: How should sellers achieve compliance?

Part 4: Frequently Asked Questions

What is the General Product Safety Regulation (GPSR)?

The General Product Safety Regulation (GPSR) is established based on market supervision regulations and other existing EU directives and regulations. It will replace the General Product Safety Directive, and most non-food consumer products sold in the EU and Northern Ireland must comply with the new regulations.

Which sellers will be affected by the GPSR?

Reminder:

Most sellers on Amazon’s European marketplaces will be affected by this regulation.

If you meet both of the following conditions, you need to complete the compliance requirements by December 13, 2024 (local time):

- Selling products in the EU and Northern Ireland.

- Selling non-food consumer products.

However, the following types of products are excluded:

- Human or veterinary medicines.

- Food.

- Animal feed.

- Live plants and animals (including closed-use GMOs and GM microorganisms, as well as plant and animal products directly related to future breeding).

- Animal by-products and derived products.

- Plant protection products (e.g., insecticides).

- Consumer transportation or travel equipment, as long as it is operated by a service provider as part of a transportation service, not by the consumer themselves.

- Aircraft.

- Antiques.

How can sellers achieve compliance?

1. Ensure all products sold in the EU and Northern Ireland meet current labeling and traceability requirements.

You can copy the following link into your browser, log in to Amazon Seller Central, and check related compliance suggestions:

https://sellercentral-europe.amazon.com/help/hub/reference/external/GUH6FA4XSJ2LZFLY?locale=zh-CN

2. Provide an EU Responsible Person for the products you sell.

The following individuals or entities can act as the EU Responsible Person:

- Manufacturers (if registered within the EU).

- Importers registered in the EU.

- Authorized representatives registered within the EU, designated by the manufacturer or brand in writing.

- Delivery service providers registered in the EU who handle product distribution.

If you're unsure how to designate an EU Responsible Person, please refer to Part 4 for answers to frequently asked questions (Q2).

3. Ensure your product labels include the following information:

- Contact information for the EU Responsible Person (postal address and email/URL).

- Warnings and safety information (in the language of the selling country/region).

- Labels for product type, batch or serial numbers, or other elements.

- Postal address and email/URL of the manufacturer and importer (if applicable), including the contact information of a single point of contact (if different from the above addresses).

Q: Where should the labels be placed?

These labels can be placed on the product, product packaging, product wrapping, or accompanying documents.

4. Ensure the following information is displayed on the online product details page:

- The name and full contact information of the EU Responsible Person, including postal address and email/URL.

- The name and full contact information of the manufacturer, including postal address and email/URL.

- In addition to the required labeling and marking information that complies with applicable EU product safety and compliance laws, display warnings and safety information, ensuring they are in the language of the selling country/region.

Note: Amazon recommends that sellers prepare these 3 items in advance. After the upload channel opens, Amazon will notify sellers via email.

Frequently Asked Questions

1. Does the GPSR apply to the UK?

The General Product Safety Regulation (GPSR) does not apply to England, Scotland, and Wales. However, under the Northern Ireland Protocol, this regulation applies to Northern Ireland. Therefore, just like selling in the EU, you must comply with the requirements for selling products in Northern Ireland.

2. How do I designate an EU Responsible Person?

If you are a brand owner, consider the following options:

- If you have a subsidiary in the EU or an EU-based importer, you can designate them as the EU Responsible Person.

- Your product testing laboratory or certification company may offer EU Responsible Person services.

- You can use third-party providers listed in Amazon's Service Provider Network (SPN). Copy the following link into your browser to log in to Amazon Seller Central and visit the "Product Compliance Service Provider Network" for more information:

https://sellercentral-europe.amazon.com/gc/productcompliance-spn-eu

If you are a reseller of products regulated under the GPSR, Amazon recommends you contact your upstream suppliers to obtain the contact information of the EU Responsible Person.