EU Authorized Representative (EU REP)

What is an EU Authorized Representative?

Since July 2021, companies located outside the EU but selling products within the EU must have an authorized representative. The authorization scope includes companies engaged in both online and offline sales. The authorized representative has the following responsibilities:

1. Authorizes non-EU companies to use the representative's European address on product packaging.

2. Holds technical documentation, test reports, and other relevant compliance documents.

3. Communicates with national authorities (e.g., market surveillance authorities) on behalf of non-EU companies.

Responsibilities of Companies:

Companies need to designate an EU Authorized Representative, complete the authorization process, and provide the representative with the following documents:

- Business registration documents.

- Product compliance documents (e.g., test reports).

Risk of Non-Compliance:

Non-EU companies selling products in the EU without an authorized representative’s address may face customs authorities confiscating and destroying imported goods.

Our EU Authorized Representative Services:

- EU Authorized Representative: Compliance authorization.

- UK Authorized Representative: Compliance authorization.

- German weee registration: Includes registration, official fees, recycling guarantee, and monthly reporting.

- German Packaging Act: Includes registration, recycling fees, and annual reporting.

- German Battery Act: Includes registration, recycling guarantee, and reporting.

UK Authorized Representative

What is a UK Authorized Representative?

From January 1, 2021, the UK officially left the EU. CE compliance is no longer recognized in the UK and has been replaced by the UKCA (UK Conformity Assessed) certification. For companies outside the UK, whether selling online or offline, it is mandatory to appoint a UK Authorized Representative for product sales in the UK. This representative serves as the compliance service provider in the UK and liaises with UK regulatory authorities.