Amazon GSPR Regulation

Sellers Must Complete Compliance Registration Promptly! 

The EU's GPSR regulation involves more than just applying for an EU representative. Sellers are also required to affix compliant labels to products, ensure product safety and traceability, and upload relevant information to the appropriate platform for verification.

In summary, GPSR = EU Representative + Product Label + Information Upload to Platform + Product Certification (depending on the product).

What does "Manufacturer" mean in GPSR? 

Typically, the manufacturer information should be that of the factory (supply chain). If the customs find discrepancies between the supplier and the label, the goods may be returned for relabeling.

A "Manufacturer" refers to the entity that manufactures, designs, or markets products under its own name or brand, with the legal authority to design, manufacture, package, and label the products before they are marketed, regardless of whether these operations are performed by the entity itself or on its behalf.

How to label if there are multiple manufacturers selling in multiple countries? 

If the manufacturer information is filled in the backend, ensure the manufacturer’s company name, address, and email match the backend records. If not filled in the backend, you can fill in the actual manufacturer’s details or your company as the manufacturer. If you list a local EU company as the manufacturer, it may affect the EU representative binding information, so choose carefully.

Generally, fill in the manufacturer information based on the supplier, and use the local language of the country/region where the product is sold.

If we are the manufacturer, but the CE certificate is done by the supplier, should we list both the actual supplier and the brand owner? 

Fill in and display the information truthfully.

About GPSR Uploading Issues

How to upload manufacturer and importer information? 

Refer to the "EU GPSR Regulation: How to Upload EU Representative and Safety Warning Information? With Operation Guide!"

Can the information that has been filled in be modified? 

All information except the email address can be modified. If you need to change the email, currently, you can only add a new complete EU representative/manufacturer information.

How to add GPSR without brand registration? 

Wait for Amazon's notification, as the ASIN-level entry has not yet been opened.

Is GPSR required for self-fulfilled shipments? 

It has nothing to do with the shipping method; as long as you are selling to the EU, GPSR is required.

Is GPSR required for the UK site? 

The UK does not apply to GPSR regulations, but if you are selling in Northern Ireland, GPSR is required.

What information does GPSR require to be uploaded? 

- EU representative information 

- Manufacturer and importer information 

- Product safety and warning information, etc.

Will GPSR information be displayed on the product detail page after uploading? 

The EU representative information and product safety information will be displayed on the product detail page, while manufacturer information will be displayed on the product detail page starting in the second half of 2024.

Can a brand have multiple manufacturer information? 

Currently, you can only upload one manufacturer’s information. Ensure that the uploaded information matches the packaging.

Does the product image need to show six sides? 

Not necessarily, but you need at least one image, with a maximum of six-sided views, along with product information and warning labels.

Can a user manual replace the product safety image? 

Yes, it can. The user manual needs to be uploaded separately for each site, while the product safety image only needs to be uploaded to one site in the EU, you can choose one.

What information should be reflected in the product safety image? 

The product safety image must include warnings and product safety information; it does not necessarily have to include the EU representative information.

How to upload accompanying documents? 

Accompanying documents refer to user manuals, which cannot be uploaded currently. If it’s urgent, you can upload the product safety image to any one EU site.

Common Labeling Question

Does GPSR have to be printed on the packaging? 

Manufacturer and EU representative information, warnings, etc., can be labeled, printed, or included as attachments, as long as they are presented to consumers.

It’s recommended that sellers prioritize printing on the packaging. If labeling, ensure that the label adheres securely to avoid falling off.

Can safety warnings be displayed only in English? 

Safety warnings must be in the local language of the respective country to ensure that consumers and regulatory authorities can understand them.

If safety information is already included in the manual, does it need to be displayed elsewhere? 

It is sufficient if the safety information is shown in any of these: the product itself, packaging, or accompanying documents.

Can warning symbols be used without displaying warning text content? 

It is recommended to include text content to facilitate consumer understanding and avoid potential disputes.

What to display if there is no warning information? 

The regulation requires non-food consumer products to include safety warnings. You can use warning symbols (if applicable) or display them in text form. If there is no standard content, print warnings relevant to the product's characteristics.

How to write importer information? 

Generally, the importer is not the EU representative. If there is an importer, provide accurate information; if not, it doesn’t need to be printed.